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Our team at BCA Associates leverages experience and expertise to develop customized solutions designed to create a competitive advantage and drive client results. Each member of our team has held executive level positions in large Pharma or Biotech companies and have personally dealt with many of the issues our clients face. Our primary areas of expertise include; Account Management, Business Planning, Launch Effectiveness, Strategic Thinking, and Management Development. We work with specialty pharma, biotech, and medical device companies to assess client challenges, prioritize solutions, and improve business results.
C. Anne Walsh, MBA

Anne brings extensive leadership, business experience, and financial expertise to BCA Associates following a successful career in sales, finance, and medical supplies. Her extensive background in finance and business planning has been instrumental in the growth of BCA Associates. Anne understands sales and leadership challenges and provides keen strategic insights to our team during client initiatives.

Affiliated Team

Rob Freeberg, Vice President, Market Access Training​​​

​Rob is considered an expert in strategic account management. He has over twenty years of experience successfully operating as a strategic account manager at several pharmaceutical companies and as a Market Access consultant. Rob has designed, and  facilitated numerous account management training engagements for pharmaceutical, diagnostic, medical equipment, and CPG account managers. 

Michael Hetelson, Senior Director, Learning Technology & Instructional Design

Michael brings thirty plus years of experience leading business and healthcare training towards the digital future. He serves as an expert advisor and industry consultant, helping our clients gain a competitive advantage in a fast-moving landscape. He successfully combines proven business principles with the right mix of innovative technology in order to drive behavioral change and optimize the audience experience.

Jim Immormino

Jim has in excess of thirty-five years of sales, training, marketing and leadership experience from three pharmaceutical companies. Jim's expertise in Sales Strategy, Leadership and Field Force Effectiveness are well documented in the industry. Jim has also been involved throughout his career in building innovative commercial models and new sales strategies in many specialty areas. Most recently, he developed and tested new sales processes in the Oncology and Rare Diseases markets as Vice President of Commercial Innovation & Strategy for Novartis Oncology US.

Lisa Pilla RPH, Vice President, Strategy & Planning

Lisa has over twenty-five years of commercial leadership experience, with pharmaceutical and life sciences companies. She has a diverse background with expertise in marketing, sales, leadership, and medical. Lisa is an expert in team leadership, marketing strategy, brand planning, and new product commercialization. Lisa also develops commercial strategy and cross-functional planning, including commercial coordination with Research & Development teams.




“BCA Associates brings extensive pharmaceutical and biotech expertise to commercial organizations. Our team welcomes business challenges, listens carefully to client needs, and develops customized and viable solutions that are designed to create the competitive advantage teams need to be successful. We are confident that BCA Associates can help you address the issues that are preventing you from reaching your goals. We look forward to working with you to improve your results”.

Jim Immormino

President, BCA Associates

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